Marketing Strategy

September 11 2023

Where did my customers go? How SMBs Can Navigate the Tides of Evolving Consumer Behavior

In the dynamic world of business, understanding and adapting to the changing preferences and behaviors of consumers is not just advantageous—it’s vital for survival. Small and Medium-sized Businesses (SMBs) often face a unique set of challenges compared to their larger counterparts, especially when navigating the intricate landscape of evolving consumer demands. Factors such as limited resources, lack of brand presence, and technological challenges, among others, can significantly affect an SMB’s […]

July 17 2023

Why Your Competitors Are Gaining an Edge (and What Your Business Needs to Do About It)

As a business owner in today’s fast-paced market, you know that staying ahead of the competition is crucial for your success. The business landscape is constantly evolving, and emerging trends and innovative strategies can significantly impact your bottom line. Here’s how you maintain a competitive edge and understand why it is vital to stay ahead in the race for business growth… The rise of digitalization It’s important to see the […]

June 19 2023

5 Trends That Will Shape the Way We Do Business in 2023 (and beyond)

As a growth-minded business owner, you are always looking for ways to improve your business. In order to succeed, you need to stay ahead of the curve and adopt new trends. By keeping an eye on emerging and ongoing trends, you can set your business up for success. Here are five of the top business growth and development trends that you should be aware of right now: Expanding your online […]

April 19 2023

7 Signs Your Business Needs a Chief Marketing Officer

Your business can face significant challenges when it comes to marketing. With limited budgets and resources, it can be difficult to create and implement effective marketing strategies that help your business achieve its goals. This is where a Chief Marketing Officer (CMO) can be invaluable. A CMO is responsible for creating and implementing marketing strategies that help your company achieve its goals. They bring a wealth of strategic marketing expertise to the […]

April 3 2023

What “The Personal MBA” Taught us About Accounting & Marketing for Business Owners

“The Personal MBA” by Josh Kaufman is a self-education guide for entrepreneurs and business owners. It covers a wide range of topics, including accounting, marketing, strategy, and more. Here are some of the key takeaways from the book on accounting and marketing Accounting is the language of business. It’s important to understand the basics of accounting so you can track your finances and make sound business decisions. Marketing is essential for any […]

March 31 2023

Why Keeping Up with Business Trends is Critical for Your Success

As a business owner, you play a vital role in the economy, and it’s crucial for your success to stay up to date on business trends. Here are some reasons why staying informed is important: Business trends are constantly changing, and staying informed allows you to adapt quickly to new challenges and opportunities. By keeping up with the latest developments, you can stay ahead of the competition and make informed […]