Does Your Digital Marketing Agency Provide Effective Solutions?

Set it and forget it.

Maybe you haven’t heard that phrase before, but it’s what we call it when a digital marketing agency fails to evaluate your marketing strategy to see if your digital marketing plan is effective. Too many set the wheels in motion and never pivot when they see things underperforming.

You deserve better than that.

But how do you know if your digital marketing agency is presenting the right solutions so you can reach your goals? 

We’ll take you step-by-step through the most important questions you should be asking your potential agency partner—and if its employees are not forthcoming with their answers, you should consider that a huge red flag.

For more than 20 years, we’ve used think-out-of-the-box creativity coupled with detailed metrics to help our clients succeed. Through CAP3, they have increased profits, gained more customers/patients and established a solid, positive reputation for their brand. Contact us to schedule a consultation so we can make it better for your company or medical practice.

Does Your Digital Marketing Agency Provide Effective Solutions?

It’s time to get to the bottom line: You have an agency, but how do you know if it’s helping you? We have some tips to help you determine if you should stay the course or cut ties.

Are you getting a solid return on your investment? (ROI)

First, realize that changes don’t happen overnight. Every time Google changes its search algorithms, you need to adjust course. Therefore, it may take a while to get a true picture of your return on investment. You also have to look at the potential of getting long-term customers or patients. 

But there’s so much more to marketing than just mastering Google’s search operations. A solid ROI depends upon other elements such as:

• A solid brand strategy
• Stellar web design
• Solid reputation management
• Effective social media marketing
• Innovative web and mobile apps

At CAP3, we know that marketing has many facets (this is why we offer such a wide variety of effective services.) If your agency isn’t offering the complete package or if it’s depending too much on only a few elements, they are not doing you any favors.

If your agency isn’t providing a solid ROI–and giving you new, profitable clients, it’s time to look elsewhere.

Of course, growing your customer base takes time—nothing worthwhile ever happens overnight—and while results may ebb and flow, overall, you want to see that trend moving upward. 

The essence of whether your digital marketing agency’s solutions are effective is simple:

• Is your organization better off today than it was a year ago?
• Have you gained the market share you wanted?
• Is your revenue rising?

When evaluating your agency, you should consider the long-term benefits of obtaining new clients/patients/customers. 

For example, the cost of one patient extends far beyond that initial visit or regular checkup. This patient will come to you for wellness checks, lab testing, and of course, when they’re acutely sick. This is particularly important for OBGYN practices if one of their patients decides to have a child, and the practice serves them over the course of their pregnancy. 

As you see, one patient visit worth hundreds can easily translate into tens of thousands over the lifetime value of the patient. Consider that when you calculate your ROI.

Is the agency meeting your key performance indicators (KPI’s)? 

“If you aim at nothing, you‘ll hit it every time.” – Zig Ziglar 

Your KPI is a measurable target that shows whether or not you’re meeting your goals. It’s vital to establish these indicators to see if you’re hitting your objectives. 

Has your agency worked with you to establish and monitor your KPIs? If not, this is a huge red flag. If you haven’t set your goals, there’s no way to know if your strategy is working.

How to Find the Right Digital Marketing Agency

Finding any digital marketing agency is easy but, you need to know how to find the right digital marketing agency. 

We know there are a lot of agencies who want your attention—but you need to look for the one that will serve your unique needs. Ask yourself:

Does the agency provide clear and accurate reporting?

It’s easy to hide shortcomings with statistics. You need a digital marketing team that will be honest about what does and doesn’t work—and what to do if their strategy is not working.

Will agency employees return my calls/emails?

Well, let’s take this question a step further. It’s not enough that they return your calls or answer your emails (every agency should do that!) but are they proactive? Are they contacting you with updates, new ideas, pivots and strategy details? 

If you’re in the dark about what your agency is doing for you, how can you hope to succeed?

Do the employees understand my industry?

Taking time to listen and understand your business is crucial to a healthy agency/client relationship. At CAP3, we’re pleased to say that we’ve helped medical clients, nonprofits and industrial clients become successful. In fact, we helped a smaller medical practice outperform some of its larger, university-backed competitors, using blogging and other techniques to bring a 1,499% increase in visitors entering their website through their blog. Many of these were first-time visitors.

The marketing landscape is constantly changing—and we’re adjusting our strategies accordingly. 

Does the agency understand my brand?

We love helping customers develop and support their brands. In fact, we get kind of excited about it. Branding is about much more than a logo and a mission statement. It tells a unique story about what makes your company special, what you bring to the marketplace, and why you are an excellent and trustworthy business.

Experience How We Make It Better for Our Clients By Partnering With CAP3 To Amplify Your Message

We’re thrilled to report that some of our clients have been with us for 10 years…or more! 

We provide honesty, integrity, and value to bring a solid return on your investment. Our transparency means we’ll never “water down” marketing reports; we’ll make sure you get the entire picture as accurately and efficiently as possible. 

Honesty. Integrity. Value. 

For us, those are more than mere words. They’re the foundation of our business.

We live these values. We see our clients as members of our team and when they succeed, we succeed. 

We know that any digital marketing agency can make promises. 

But we take it a step further and actually deliver on those promises.

We’d love to welcome you to the CAP3 family. Just contact us or call (910) 599-6910 so we can help you succeed with a solid marking solution that works for you.