Why Is Email Marketing Effective? 7 Ways It Helps You

Worldwide, there are an estimated 4 billion daily email users, with that number expected to climb every year. If you’re not implementing a comprehensive email strategy, you’re missing out on a huge opportunity to capture new customers, reinforce your brand and improve your bottom line. 

In fact, an estimated 87% of brands indicated that email marketing is critical to business success. In addition, 81% of online purchases are the result of a targeted email, and roughly 50% of people buy from marketing emails at least once a month.

But why is email marketing effective? How does opening an email lead to sales and customer loyalty? 

We’ve outlined seven useful ways email marketing can help you and how CAP3:Proclaim is your partner for success.

CAP3:Proclaim is more than a marketing service: We’re members of a team invested in seeing your business grow. We adopt a personalized approach to your strategy, emphasizing the unique value propositions you bring to the marketplace. 

Through this customization, we’re not only able to provide effective email solutions but also provide the full spectrum of marketing services, from website development to branding and messaging. We invite you to schedule a consultation with us to see how we can help you prosper.

Next, we’ll examine 7 benefits of email marketing & why email marketing is still effective for businesses.

Why is Email Marketing Effective? – 7 Benefits

1. It Enables Efficient, Direct Communication With Your Customers

When your message arrives in your customers’ inboxes, you have a communications hotline. This fosters a relationship when you let your customers know about your latest specials, new arrivals and expanded services. 

This enables you to stay at the top of their minds as you build and nurture this relationship. Some marketing studies indicate that in order to make a good impression on the buyer, you must contact them a minimum of seven times. However, this figure may vary depending upon the complexity of the purchase and the consumer familiarity with your brand. 

Regardless, email marketing is a critical step in making those contacts happen.

2. It’s a Cost-Effective Solution

Traditional advertising channels, such as media buys and extensive printing, can be expensive. While a thorough email marketing campaign is not inexpensive, you can get a far greater return on your investment.

At CAP3:Proclaim, we understand that email marketing is cost-effective, but it may not be appropriate in every case. That’s why we take your individual goals into account—there’s no such thing as “one size fits all” marketing. However, we have discovered that our clients who participate in email marketing do show a strong and positive ROI.

3. Email Marketing Allows You to Customize Your Approach

Of course, sending an effective email is only part of the equation. It’s crucial to take advantage of personalization. By speaking directly to the consumer and addressing their specific needs, you’ll find it is the best way to both improve email performance and enhance your brand. In addition, it can dramatically increase click rates. 

This personalization enables marketing emails to garner an open rate of 29% and a click-through rate of 41%.

4. Email Marketing Enables Targeted Messaging

Not every customer is interested in every product or service. Email marketing that doesn’t target the right audience is a wasted effort that damages your ROI and can frustrate your potential customers.

When you work with a leading marketing company like CAP3:Proclaim, we’ll be able to segment your audience based on past purchases, demographics and consumer behavior.

5. It Provides Access to Real-time Data

When it comes to marketing, so many companies are “set it and forget it.” That leaves no room to pivot when trends change or the market fluctuates. 

Your strategy is only as reliable as your information—and with so much on the line, you need the most recent and accurate information available. 

Email marketing is effective because it provides real-time data focusing not only on click-through rates, but conversions as well. At CAP3:Proclaim, we take that data and refine strategies to ensure you’re able to amplify your message above the noise of a crowded marketplace. 

6. Email Marketing Allows Automated Campaigns

It’s challenging to keep track of all the messaging that surrounds email marketing. There are welcome emails, “abandoned cart” reminders and follow-ups. Email marketing enables full automation of these tasks to not only streamline efficiency, but to also ensure that every message effectively aligns with your brand. 

7. It Allows You to Scale Your Campaigns

Are you a smaller business that needs to send out a couple of hundred notifications, or are you a larger corporation that needs to send out hundreds of thousands? Either way, email marketing enables you to get the message out loud and clear without having to hire several additional employees to complete the task.

At CAP3:Proclaim, we can scale your email marketing campaigns to grow with your business, and we will handle all the details so you can concentrate on enhancing your brand. We can craft powerful messaging that perfectly aligns with your company’s mission and vision and scale it correctly through email marketing.

Partner with CAP3:Proclaim to Drive Your Business Growth and Engineer Your Success

Our award-winning team can partner with you to enhance the operational success and marketing presence of your business. Through our strategic marketing insights, we can fuel business growth with a specialized focus on:

  • Brand visibility
  • Brand messaging
  • Social media management
  • Email marketing
  • Website development

But we realize many marketing agencies can make those promises. What truly sets us apart is that we carefully and strategically work with you to determine what makes your voice unique in the marketplace, leveraging your strengths to provide advantages that can make you rise above your competitors. 

Are you ready to grow through proven marketing strategies by a team that understands your business? We invite you to contact us for a consultation.

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Sources:

American Marketing Association, “How to Find Your Target Audience,” https://www.ama.org/marketing-news/target-audience/ 

Business Insider, “How Many Contacts Does It Take Before Someone Buys Your Product?” https://www.businessinsider.com/how-many-contacts-does-it-take-before-someone-buys-your-product-2011-7 

Campaign Monitor, “7 Emails B2C Businesses Should Send: Infographic,” https://www.campaignmonitor.com/resources/infographics/7-emails-b2c-businesses-should-send/