In this article: In 2024, the Association of Certified Fraud Examiners conducted a study on 1,921 cases of fraud from 138 countries. The results were staggering. The total loss due to fraud was $3.1 billion. In addition, a little over half of these occupational frauds were the result of either a lack of internal controls (32%) or an override of existing controls (19%). With so much at stake, your business […]
CAP3: Proclaim team members recognized for their achievements for the SIA Awards include, from left, Sam Holt, creative director; Cameron Spooner, digital marketing specialist; Hunter Smith, account manager; Mitch Thompson, web director and Madi Dershem, marketing specialist. Other contributing team members who are not pictured include: Rachel Stantliff, senior director of marketing operations; Meredith Fricke, digital marketing specialist and Sondra Baldwin, senior marketing director. We’re excited to announce that […]
Your finances are the critical foundation of your business, whether you’ve recently established a start-up or you’re expanding to different locations. One of the vital considerations affecting your success is whether you should have in-house vs. outsourced bookkeeping. There are distinct advantages and disadvantages that you should evaluate before making this decision. Making the wrong choice can cause significant setbacks and negatively impact your profit margin. At CAP3:Reveal we understand […]
You need a website. At first glance, that task is deceptively simple. However, there is a lot of “behind-the-scenes” programming and graphic design that goes into creating a website that is both functional and visually appealing. Often, it’s these less obvious factors that can make or break a successful website launch, and that’s exactly why you need a competent web design agency in your corner. What Does a Web Design Agency […]
3.07 billion users. This figure represents the powerhouse social media platform, Facebook. An estimated 3 out of 5 social media users worldwide are active on Facebook. YouTube is a top contender as well, with 2.53 billion users—and one billion hours of video watched every day. The advantages of social media are clear for marketing products, but are you aware of the many opportunities it can present for your medical practice? […]
Our purpose is to help small and medium-sized businesses across the United States become more efficient and profitable. We see this as a sacred trust. We enjoy what we do because we love to see our clients succeed. These efforts were recognized when we earned the Golden Tusk Award from the Carolinas Healthcare and Marketing Society (CHPRMS) for our internal communications campaign for Hedgehog Healthcare Associates, an organization that owns and manages […]
Worldwide, there are an estimated 4 billion daily email users, with that number expected to climb every year. If you’re not implementing a comprehensive email strategy, you’re missing out on a huge opportunity to capture new customers, reinforce your brand and improve your bottom line. In fact, an estimated 87% of brands indicated that email marketing is critical to business success. In addition, 81% of online purchases are the result of […]
In this article: Effective account reconciliation ensures your financial records are accurate, you’re in compliance with applicable laws and you’re protected from fraud. Failure to engage in robust account reconciliation can leave your company vulnerable and inefficient. For example, the Association of Certified Fraud Examiners reported in their 2024 study that 5% of revenue is lost to fraud each year, with a median loss of $145,000. This clearly illustrates why it’s crucial […]
In this article: Set it and forget it. Maybe you haven’t heard that phrase before, but it’s what we call it when a digital marketing agency fails to evaluate your marketing strategy to see if your digital marketing plan is effective. Too many set the wheels in motion and never pivot when they see things underperforming. You deserve better than that. But how do you know if your digital marketing agency […]
Thanks so much to the Whiskey & Wisdom Podcast for hosting CAP3‘s very own Adam Tartt, MBA! Grateful to Tyler Yaw and Christopher Kellum for this opportunity! During the conversation, Adam sheds light on the workings of his firm, Cap3 which offers services like accounting, finance, and consultation to small business owners. He also shares his experiences and lessons in dealing with different challenges in the business world, emphasizing the importance of having a strong work […]