Why Is Email Marketing Effective? 7 Ways It Helps You

Worldwide, there are an estimated 4 billion daily email users, with that number expected to climb every year. If you’re not implementing a comprehensive email strategy, you’re missing out on a huge opportunity to capture new customers, reinforce your brand and improve your bottom line.  In fact, an estimated 87% of brands indicated that email marketing is critical to business success. In addition, 81% of online purchases are the result of […]